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Arch Rock was founded in May 2005 with a vision of providing a high quality, seamless integration of the physical and virtual worlds that would enhance the information awareness of the individual and the enterprise. The company builds upon a decade of research at the University of California, Berkeley and Intel Research. In the mid 90s, David Culler and a small team investigating the extremes of computing created a new operating system, TinyOS, for small, wirelessly connected computers that sense the physical environment and form vast embedded networks. They developed the Berkeley Mote architecture and "open sourced" the software and the hardware to enable a diverse research community. At an informal workshop on the Sonoma Coast, near the actual Arched Rock, leading researchers from UCB, UCLA, USC, and UW mapped a broad research agenda around this nascent technology, setting the stage for an innovative ecosystem of hundreds of companies and tens of thousands of developers and users worldwide. In 2001, DARPA contracted Culler's team to build the Open Experimental Platform for its Network Embedded Systems Technology program. Berkeley delivered three waves of open hardware, software, and networking to academic and industry groups nation-wide. In tandem, Culler built a world-class industrial research and development team at the Intel Research Berkeley laboratory, which included Wei Hong, a visionary database architect who brought an information management perspective to embedded networks. Together, Berkeley and Intel infused an international community with a broad suite of open technology for wireless sensor networks and demonstrated its potential on groundbreaking applications. Eager to take this technology to the next level of capability, commercialization, and value, Culler and Hong formulated a two-part strategy. Solidify the foundation with a carefully engineered and easy to use system and networking software, running across the leading hardware platforms, embracing key standards (IEEE 802.15.4, 802.11, and GPRS), and providing a path forward to future designs. Build out the superstructure by integrating embedded network applications with enterprise services using familiar, high-level standards, especially IP-based web services. They drew together leading technologists from Berkeley, Intel, and Microsoft to realize this vision and a powerful team of business luminaries and investors to carry it to the market place. With venture investment and a strong set of corporate relationships in place, Arch Rock is proud to lead an international community in expanding the Internet to embrace the physical world.