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Aptimus is the Point-of-Action (POA) online advertising network that delivers results-driven advertising solutions and management technology to advertisers, Web publishers, and ad agencies across all digital media channels. Through its advanced technology, Aptimus creates richer, more relevant experiences for consumers through higher levels of interaction, engagement, creativity and permission. Aptimus is a wholly-owned subsidiary of Apollo Group, Inc. Our proprietary optimization technology utilizes information given by each consumer to serve the most relevant and compelling ads. The result is a targeted offer for the consumer, a qualified lead for the advertiser, and a higher payout for the publisher. Our expanding network of placements consists of unique demographic channels, each supported by category-leading sites. Our audience channels include some of the most highly valued, hard to reach consumer segments sought by advertisers, including lead sites for tech consumers, social networkers, new home owners, and many more. NINE CHARACTERISTICS SET THE APTIMUS POA NETWORK APART: A large, active, diverse, and rapidly expanding network Unique channels that reach hard-to-find audience segments Category-leading sites that are the cornerstones of each channel Ad placements that are located in exclusive, high profile locations in areas of high interaction that reach only the engaged consumer Flexible ad formats that include full HTML creative, rich media, flash animation, and video display, in addition to full lead generation capabilities Ad formats that allow advertisers to test multiple creatives and allow publishers to easily and seamlessly incorporate placements into their Web site processes Demographic, geographic, and behavioral targeting tools to fine-tune audience segmentation Best-in-class validation tools to ensure high quality leads Performance based pricing - per lead, per interaction