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An added dimension which Mr. Meneses brings to MR&A is bicultural perspective. Prior to founding MR&A, Mr. Meneses joined MDI as a Director of Operations, conducting studies in the U.S., and Latin America. Prior to MDI, Mr. Meneses was employed at NFO Research as Sr. Operation Manager in 1990, managing the Hispanic Research Center located in San Diego, California. Provided marketing guidance to over 50 account executives nationwide who represented proposal development, selecting methodology, and input on cultural implications on final reports and presentations of findings. He managed 85 people in the Hispanic Research Center facility/40 CATI stations which included office manager, supervisors, team leaders, and compiled an Index of Acculturation/Assimilation among the Hispanic population in the U.S. Prior to NFO Research, Mr. Meneses was an Executive Vice-President for Analysis Research Limited, a marketing research firm conducting studies since 1969. From 1978 to 1988, Mr. Meneses was involved as a Regional Manager, in charge of sales and promotions of financial services, insurance, and financial planing for the largest fraternal organization in the world, The Independent Order of Foresters. Mr. Meneses began his marketing research career in Alegre & Associados, International Corporation, located in Lima, Peru, with operations in several South American countries as a Director of Operations, Sales and Promotions since 1975.