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SDC is a company that develops personal and professional training programs that inspire and educate people to become Top 20 % in the salon industry. Our teachings are based on the principle that within every person is a "Spirit of Greatness" waiting to be discovered, and developed, into the ability to achieve and prosper. The mission of SDC is to transform people into extraordinary salon professionals by awakening their spirit to succeed! Michael Cole's track record in the salon industry has been absolutely phenomenal. He has accumulated over 30 years experience as a stylist, manager, executive chain director and multiple salon owner. For the last 20 years Michael has been the founder and president of Salon Development Corporation, an international company specializing in salon business training. He is a world-renowned recipient of numerous awards for his contribution in helping tens of thousands of salon professionals transform their businesses. The key to Michael's success is his unique ability to observe current and future business trends and translate them into systems and methods by which salons achieve dramatic growth. He has been featured in all industry trade journals as an expert in salon management. elow is Michael's story in his own words.