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Pragmatic Research, Inc. is a full-service custom research company that has provided qualitative research, quantitative research, and field services to a wide variety of industries since 1985. PRI has designed and conducted custom research for hundreds of clients in a wide variety of industries, from the largest Fortune 500 industries to regional banks, statewide government agencies, national organizations and international pharmaceuticals. PRI has experience designing both qualitative and quantitative marketing research studies, as well as an expert call center and field service.