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In addition, PIFC provides timely reference materials, background issue papers, press releases, and briefing papers detailing key legislative and regulatory issues throughout the year. Press teleconferences featuring PIFC's lobbying staff are held three times a year to update the mainstream media and trade press on PIFC's legislative and regulatory activities. PIFC is also committed to maintaining a strong communication link with the media to provide factual information during and immediately following any natural disaster that occurs in the state. PIFC is a member of a coalition of insurance groups that has produced a disaster communications plan that can be implemented at a moment's notice. The disaster plan includes immediate contact with media, government disaster offices, the Legislature and the insurance industry during and following a disaster in California. The information provided by PIFC to the media, Legislature and member company personnel is an important part of PIFC's commitment to build better relations and understanding between the insurance consumers and the personal lines insurance industry. Insurance touches the lives of every Californian daily. A knowledge of insurance and its proper use is the cornerstone of successful future customer-insurance company relations. PIFC is committed to providing consumers, legislators, regulators and the media with relevant educational materials and information on personal lines insurance.