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Dell Richards Publicity makes clients memorable. By placing stories in newspapers, magazines, television, radio and the Internet, our publicists get clients the recognition they deserve for the expertise they have. Because it goes through an editor, reporter or producer, public relations creates the most credible and believable exposure available today. Building on your marketing, publicity gives you the type of recognition and word-of-mouth people dream about. Studies show that men and women gain credibility in different ways. People think:Dell Richards PublicityMen are good at what they do, but aren't trustworthy.