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10.31.2007 - Harrison Leifer DiMarco (HLD), a full service advertising and marketing agency, has been retained by Suffolk County National Bank (SCNB) to develop and execute a fully integrated marketing campaign, complete with multi-media and interactive services, to increase awareness of the bank's Remote Deposit service. Remote Deposit allows customers to make deposits to their accounts electronically, directly from their desktops. Suffolk County National Bank, a leader in providing financial services to individuals and businesses for over 117 years, is looking to HLD to launch an integrated tactical campaign to support a successful introduction of Remote Deposit to prospective customers. The goal of the campaign is to position SCNB as a leader in bringing innovative products to its customers and to increase the number of customers utilizing its superior banking services. To support the promotion of SCNB's Remote Deposit feature, HLD will implement a strategic search engine marketing campaign, design a new product landing page on the bank's Web site (www.scnb.com), and execute a long-term e-mail marketing program. The agency will also design a print ad campaign and develop a targeted media plan. "Working to foster new communication channels for SCNB, the print and digital marketing campaigns will assist in extending the SCNB brand and generate more visibility for SCNB and its Remote Deposit service throughout Nassau and Suffolk Counties," said Roy DiMarco, HLD President & CEO. "Our interactive services campaign for SCNB will help drive targeted traffic to optimized landing pages containing sales and marketing-specific information about the bank's Remote Deposit service. Site visitors will be able to see the clear differentiation of SCNB's suite of services over its competitors and will have the opportunity to learn more about the bank and its long history of excellent service to the community," said Nick Dinatale, the agency's Director of Interactive Services. "We are confident that SCNB's reputation for providing quality banking services for more than a century, combined with the creative talent and marketing expertise that the HLD team brings to the table, will result in a successful promotion of our key new product, as well as future campaigns," stated Thomas S. Kohlmann, President and CEO.