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HODAG HONDA, located in the heart of the Northwoods of Wisconsin, opened for business in May 2004 by Jeff Plouff a lifelong resident of the Rhinelander area. Jeff has 49+ years of experience in the power sports industry in the Rhinelander market working predominantly with all the Honda dealerships since 1975. After only 1 year of operation, HODAG HONDA outgrew it's original building and moved to the current location on the new Highway 17 bypass (Chippewa Dr.). The new facility has allowed us to expand our inventory which gives you, our customers more selection.