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The Linthicum Group was established to provide quality SOA consulting services to product or end-user organizations who are seeking guidance beyond the SOA hype. The group seeks to understand your requirements first, and then define the correct solution to meet the particular needs of your organization. We leverage proven approaches and methodologies, using industry best practices. End user organizations will learn more about their own requirements, having a complete semantic, services, and process level understanding of their domain before selecting the technology that will work for them. Product organizations will learn how their product compares and competes in their market space, as well as any planning needed around product enhancements to meet market demands. This includes leveraging new enabling technology, such as AJAX, and key enabling standards. David Linthicum (Dave) is an internationally known Enterprise Application Integration (EAI), Service Oriented Architecture (SOA), and Web 2.0 expert. In his career, Dave has formed or enhanced many of the ideas behind modern distributed computing including EAI, B2B Application Integration, and SOA, approaches and technologies in wide use today. Currently, Dave is the CEO of the Linthicum Group, LLC, a consulting organization dedicated to excellence in SOA product development, SOA implementation, corporate SOA strategy, and leveraging the next generation Web (Web 2.0). Dave is the former CEO of BRIDGEWERX, former CTO of Mercator Software, and has held key technology management roles with a number of organizations including CTO of SAGA Software, Mobil Oil, EDS, AT&T, and Ernst and Young. Dave is on the board of directors serving Bondmart.com, and provides advisory services for several venture capital organizations and key technology companies. In addition, Dave was an associate professor of computer science for eight years, and continues to lecture at major technical colleges and universities including the University of Virginia, Arizona State University, and the University of Wisconsin. Dave keynotes at many leading technology conferences on application integration, SOA, Web 2.0, and enterprise architecture, and has appeared on a number of TV and radio shows as a computing expert. Dave has authored over 800 articles and columns for major computing publications, and has monthly columns in several popular industry magazines including Web Services/SOA Journal and Business Integration Journal. Dave writes the Real World SOA blog on InfoWorld.com, and hosts the InfoWorld SOA Report Podcast. He is also a columnist and blogger for Intelligent Enterprise. Dave has authored or co-authored ten books including David Linthicum's Guide to Client/Server and Intranet Development, and the groundbreaking and best selling Enterprise Application Integration, released in 1998. His latest book, Next Generation Application Integration , is also a best seller.