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Merritt Group works diligently to make a difference in our clients' business through carefully crafted PR strategies that are steeped in broader marketing and business strategy principles. We help our clients define accurate, actionable business strategies based on understanding customers and markets and subsequently developing powerful messages and programs that create widespread understanding and recognition for our clients and rapid adoption of their innovations. We tie measurable results to every program we develop and execute. We have a deep understanding of the technology industry (from telecom/networking and infrastructure to security, enterprise software and government IT), personal relationships with the right decision makers and influencers, and a proven ability to develop and execute a compelling story. Merritt Group offers a wide range of PR services and works closely with each of its clients to design a tailored PR program that meets the client's business objectives. Our PR services include:- Research - Market segmentation - Corporate/product messaging and positioning - Monitoring of competitors and industry trends - Communications strategies for press, analysts, investors, employees and other external audiences - Aggressive media outreach for specific announcements and for ongoing PR, including: - National print and broadcast media - Business and financial press - Technology trade press - Consumer media - Regional media - Vertical outlets in sectors such as government, healthcare, financial services, insurance, legal and education - Online publications - Wire services - Financial and investor media relations - Industry analyst relations - Customer programs, including case studies and lead-generation programs - Issues-oriented PR, including coalition building and the monitoring of legislative issues and technology policy trends - Crisis communications - Merger communications - Thought leadership campaigns and executive speaking programs - Tradeshow PR support - Event planning and press conferences