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With over 30 years of hair care knowledge and experience the professionals of Ashea realize the main factors to create a perfect product line is acknowledging that we all have different hair care requirements and by listening carefully to our clientele. This is what led us to enter into a partnership with over 200 privately owned professional salons across the country where other cosmetologists shared their expertise with us. They offered valuable input by letting us know their opinions on what they thought would help to improve our products and we listened. The same stylists and salons constantly sampled our products. In working this closely with them we were able to create a supreme ensemble of hair care items. The needs and demands of our clientele could finally be addressed by creating ASHEA'S CUTTING EDGE HERBAL PRODUCTS. The results were impressive! With the help of our supportive stylists and salons, ASHEA has succeeded in perfection.....simply by listening.