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Jay had worked for his parents in the powersports and marine business for many years, and he visualized an offshoot of their company that would focus on motorcycles and dirt bikes, as well as other powersports vehicles like ATVs, UTVs, and snowmobiles. Little did he know that within a very short time, he would be outgrowing the modest store-front where he first set up Jay's Power Center. Jay's passion for and knowledge of the powersports industry led to increased business, loyal customers, and the need for a new larger showroom space and an expanded service area. In 2016, Jay's Power Center held its Grand Opening in its current location on East Main Street in Reedsburg, Wisconsin. A lot has changed for Jay and his team since that first little shop, but one thing hasn't: our mission to provide the best buying experience for our customers.