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Cheskin Added Value (www.cheskin.com) is a consulting firm that guides innovation through a deep understanding of people, cultures and change. From a perspective grounded in research, design and business analysis, Cheskin helps companies identify new markets, develop new products and services, and enhance brand experience. Cheskin Added Value's clients range from technology and finance to consumer goods and professional services, and include Microsoft, Del Monte, Visa, eBay, and Wal-Mart. Cheskin Added Value was established in 1946 and is part of Added Value Group (www.added-value.com) - a global brand development and marketing insight company with 25 locations in 15 countries.