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Cheskin has provided me a front row seat to observe businesses attempt to innovate products and brands for 25 years. The industry swings over time, and now I am seeing greater interest in innovation emerge once again. Not surprisingly, we have seen a lull recently. The dot bomb exuberance made risk-taking appear idiotic. Sarbanes-Oxley has riveted senior management's attention on providing steady-handed corporate governance. And the poor economy has punished many companies for attempting innovation initiatives. Now the economy is picking up, and the time for retrenchment and tail-covering is over.