Info

Whether we are creating disease management interventions or organizational innovation tools, NewSof operates with the assumption that delivering information without context will not produce meaningful learning, business, and/or health-related outcomes. We have developed the MoMtm (Microculture of Meaning) Method, to harness the real experiences of people to create and find highly relevant and resonant information, connect the right people, and locate the best services, and resources that meet an individual's or group's needs. Our work addresses the challenges that individuals and organizations have in crossing the divide between the virtual and real world in making and sustaining individual and organizational change. Our services help healthcare plans and delivery systems, not-for-profit voluntary organizations, employers, and government organizations. Our clients range from The American Cancer Society to Procter & Gamble, Glaxo Smith Kline, The Arthritis Foundation, and the City of New York. We are a multi-disciplinary group made up of and health management and educational consultants, individual and organizational behavior change developers, researchers, and communications & marketing specialists. We are also highly talented writers, audio/visual engineers, and software programmers. We have developed highly interactive web and telephonic disease management and support communities for people with chronic diseases like cancer, facilitated the strategic planning process for a foremost university in the life sciences, and created the algorithms and tailored content for health behavior change in meal planning and smoking cessation. NewSof has the capabilities to create print, audio, and video content. We can deliver this content for you within full MoM based applications built and maintained by NewSof, or custom built for you, delivered through your own tools and services. Whether your project is large or small, we welcome the opportunity to work with you.