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We are a family business. We painstakingly control every step of the "birth-to-market" process in-house, thereby ensuring gourmet quality and consistency in every cut of beef. For instance, we carefully monitor and control aspects such as:How the natural calves are raised on our producer's ranches. How the cattle are finished on grains. How the natural beef is cut and packaged. How the natural beef is warehoused and trucked. What kinds of restaurants, delicatessens, and supermarkets carry our product. In contrast, the commercial beef industry has tens of thousands of producers who sell to thousands of finishers who sell to several big, multi-plant packers, who sell to distributors, who then deliver to retailers. If you buy beef commercially, you don't know where it was raised, what was added to it, and who handled it from field to market. In fact, most people would be surprised to know that an average of six owners stand between the final consumer and the actual product in the commercial beef business! Our unique approach results in the highest quality gourmet beef we know of. But don't take our word for it, try it risk free. If we're not telling you like it is, let us know, and we'll refund your money.