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VitalSmarts specializes in corporate training and organizational performance, with award-winning training products based on more than 25 years of ongoing research. VitalSmarts is home to the award-winning Crucial Conversations® Training and New York Times bestselling book of the same title, Crucial Conversations: Tools for Talking When Stakes are High, a powerful set of influence tools that build teams, enrich relationships, and improve end results. Since its inception in 1998, the ONDCP's National Youth Anti-Drug Media Campaign has conducted outreach to millions of parents and teens and hundreds of communities to prevent and reduce teen drug use. Counting on an unprecedented blend of public and private partnerships, non-profit community service organizations, volunteerism and youth-to-youth communications, the Campaign is designed to reach Americans of diverse backgrounds with effective anti-drug messages.