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In 1934, Danecraft, Inc. was founded in Providence, Rhode Island; the jewelry capital of the United States. The Danecraft story really began in Italy in the 17th Century, on the Adriatic Sea in the beautiful area of Pescara. It was there that the Primavera family became well known throughout the region for their ability to design and make jewelry for royalty and wealthy families. Often one of the Primavera jewelry artisans would go directly into the home of a patron to design and reproduce as jewelry, some cherished object of art. This continued in Italy until 1910 when Mr. Victor Primavera, Sr. emigrated to the United States. And although the candlelight has been replaced by fluorescent light and some of the painstaking handwork has been supplemented by modern machine, the rich and beautiful handcrafted look of distinction continues. Since that day in 1934, Danecraft has been privately owned and operated by the Primavera family. Currently, Victor Primavera, Jr. is the Chairman of the Board. His son Victor and daughter Gail are Chief Executive Officer and Vice President of Administration respectively.