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Rhode Island-based bx.com unveils pureCommerce 8.9, an eCommerce software solution that "thinks" for itself. Providence, Rhode Island (USA) -- Rhode Island-based bx.com unveils pureCommerce 8.9, an eCommerce software solution that "thinks" for itself. pureCommerce 8.9 differentiates itself from other players in the field by employing what it touts as Business Intelligence, a consumer behavior-driven technology that incorporates data mining and online consumer activity with statistical information and trends. The output is automatically combined to generate user-friendly, two dimensional graphics, each of which incorporates a myriad of customizable reports for any management team to clearly identify if any area of the online shopping experience is in need of enhancement for maximizing profitability. pureCommerce's typical customers are mid to large-sized companies that may already be online, but have found it necessary to upgrade their current system to one that is able to grow with their business. "Our goal when we began working on pureCommerce 8.9 was clear to us from the beginning," states Mark Shapiro, President of bx.com. "We needed to produce intuitive reports that enabled our customers to fully understand where to focus their efforts," Shapiro further explained. According to eCommerce insiders, 87% of online merchants lack the intuitive reports to be able to react to the rapidly changing Internet landscape. Shapiro reports that the Business Intelligence concept was born from that simple need to provide complex information in a simplified manner. pureCommerce is the leading eCommerce software solution produced by bx.com, Inc. Since 1994, bx.com has been successfully providing interactive Web-based solutions for S&P, GE, Velcro, Reader Digest, John Hancock, Bright Horizons, Fleet Bank, Harvard University, and over 1,000 other companies worldwide.