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Since 1998, Rosetta has been the pioneer in building personalized marketing solutions. During the firm's first 7 years, we focused on building, patenting, and optimizing a proprietary segmentation approach that:Clusters consumers into belief-driven PersonalitySM segments defined by distinct shopping and usage behaviors within each category (e.g., credit cards, cell phones, cardiovascular, etc.)Provides scalable scoring tools that accurately place consumers into Personality segments and enable effective targeting across channelsDelivers an engineered business system that targets, tailors, measures, and optimizes marketing treatments against each target group In 2005, Rosetta acquired SimStar, a leading digital advertising agency with an award-winning heritage in healthcare. Over the past 2 years, we have integrated our Personality-driven Consulting and Strategic Services with SimStar's digital agency implementation capabilities into a service we call The Personalized Marketing Solution. Our integrated approach drives breakthrough business results by targeting and personalizing digital marketing programs that are continuously measured and optimized for maximum impact. Please click the diagram below or the links to the left to learn more about Rosetta's service offerings.