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Loyalty Builders was founded in 1999 to bring new levels of precision to the science of customer behavior and its application in direct marketing. Loyalty Builders’ advanced mathematics allows clients to predict behavior by individual customer. Using predictive analytics, clients can pinpoint which individual customers will buy next, what products or services they will buy, and when they will buy it. The result is increased accuracy for cross-sell and up-sell campaigns, and the ability to build early warning systems to spot potential defectors. Clients come from a variety of industries including retail, distribution, health services, financial services, transportation, technology and manufacturing and range from small business to enterprise. Longbow is a SaaS from Loyalty Builders. It is a web-based direct marketing system that quickly and easily predicts the future buying behaviors of existing customers using powerful Mathematical Marketing tools such as predictive analytics and multivariate testing. Longbow allows a marketing person to manage a full range of direct marketing tasks without IT assistance including customer analysis, segmentation and targeting, campaign development, and email integration.