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All of our products and services at Falkenstein Learning have one overriding goal; that is, to help you and your company create and maintain the most successful niche possible. To achieve the kind of focus that causes you to be distinguished from everyone else in your industry and that puts you and the organization in the winner's circle, or as we say here at FLC, "the golden niche corner!" In 20 years of studying and marketing in this business, Dr. Lynda Falkenstein's NICHECRAFTÔ process is one of the most useful I have ever seen ... practical ... step-by-step. Definitely the premier message that we need to hear and implement in our practices today.