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O'Naturals was named one of seven Hot Concepts in 2004 by Nation's Restaurant News magazine, has been the subject of several subsequent national feature stories and also was spotlighted on the Food Network's "Unwrapped" series. After announcing franchising opportunities in 2006, company officials at O'Naturals fielded well over 1,500 inquiries from all over the United States, Europe, Asia and the Middle East.