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KPI Direct is a full-service marketing agency that develops and manages direct response marketing programs in the beauty, health and wellness industries. KPI Direct's lifecycle management system guides organizations through product conception, funding, media testing, roll-out and vendor and profitability management. Its turnkey KickStartÔ and ProfitMaxÔ programs help advertisers quickly launch products and increase profitability. KPI Direct manages multi-channel campaigns that span radio, print, web and short- and long-form television (infomercials). It has helped many leading brands launch or optimize successful campaigns including Pentabosol, Lucidal and Protexid. www.kpidirect.com.