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Aura360 was founded to animate client brands through the creation and development of emerging sports properties. Aura360's marketing expertise is structured into three operating units; Property Ownership, Property Management & Representation, and Consulting. The Property Ownership division features the Jeep World of Adventure Sports® and the Union Square Street Sessions. Property Management & Representation clients consist of the Men's Health Urbanathlon, Teton Gravity Research (TGR) and the SCORE Baja 1000. Current consulting clients include Mountain Creek Resort and Madison Square Garden.