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World Travel Holdings is a distributor of cruises, air tickets, hotel rooms, and vacation packages. It was co-founded in 2005 by Brad and Jeff Tolkin, with more than 50 years of combined expertise as operating executives in the travel industry. But the story of World Travel Holdings is really the story of many successful travel companies, each specializing in a different area of product and service, united in the common goal of delivering every customer a superior travel experience. The beginning of the WTH story starts with the end of another. For more than two decades, the Tolkins owned and operated Travel Impressions - from its start in 1974, they built the company into one of the nation's most profitable, privately held travel wholesalers. During this time, they also operated prestigious brands like Pan American Holidays, Eastern Vacations, Continental Vacations, and Virgin Atlantic Vacations. In 1992, they acquired Empress Travel; the retail travel agency grew from 44 to 104 store locations in just six years under the Tolkins' leadership. In 1998, the Tolkins sold their portfolio of brands to American Express, but it wouldn't be long before the brothers would return to the travel industry with a renewed passion and vision. On January 1, 2005, the Tolkins established WTH and celebrated the new year and their new quest with the purchase of Creative Leisure, a wholesaler of deluxe resorts and condominiums that has served thousands of vacationers since 1968. The acquisition of Creative Leisure included Villas of Distinction, a leading brand in the villa rental field established in 1989. A new standard was set for innovation, service, and value in the luxury travel market around the world.