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Established in 1969, Stratmar is one of the nations largest and most experienced retail demonstration management and field service companies in the industry. The company has pioneered the business and has been a constant leader with innovative in-store programs designed to accelerate consumer take-out even while providing for enhanced merchandising opportunities. Through the use of its SalesLinkÔ reporting system, Stratmar is able to provide near real-time reporting of store level activities. Success can only be measured in terms of incremental cases moved. To maximize sell-through, deliberate additional steps must be taken to minimize or eliminate out-of-stocks. Our work is part of the total process that enables an account to bring together all promotional elements to produce an increase in sales. As a result, we provide shoppers with a higher level of involvement and satisfaction.