Market-research Plano Page 2 - market research advertising

Market research, carried out by market researchers is the process of collection information about customers or target markets as part of business strategy. There can be quantitative market research, marketing research or industry and market research. Often people conduct market research studies in which they will collect surveys on people's opinions or run focus tasks to get a better understanding of their target audience. Market research firms also run a market analysis to see the current market needs.