Eric David & Sons, Inc (EDS): Family Room Entertainment is a multi-faceted entertainment entity, staging on several levels. What is your business mandate and individual modus operandi for industry and financial success? George Furla (GF): For the five years we've been in business, our mandate has always been, and will remain, to make successful feature films as per our low cost, high talent formulation. We use a hedge fund approach whereby we have outside, off balance sheet, funding and profit participation in each of our projects. And, instead of a management fee, we take a producer's fee. It's an undivided and pure play in the motion picture trade in that we have no other business interests or diversifications besides making movies. Our focus and such exclusivity is paving the road to success and self-reliance, which, realistically, is the end goal of any business. EDS: Taking all of the areas you're tapping into consideration - theatrical, pay cable, video and other ancillary markets - what is your ideal production platform? GF: We take on every movie project with the intention of it going theatrical. That's the ideal and most desirous manifesto for us.