Info

We are a network of direct marketing, production and data professionals. On a client-by-client or project-by-project basis, we assemble a team with the appropriate skills and experience. Sometimes the team includes just one or two people, other times it's many more. Each team member has at least 10 years' experience working with a major advertising or direct marketing agency, a major supplier to the direct marketing industry, or a major company. Collectively, we offer big agency talent and big agency experience without a big agency price tag. What we believe:At the risk of being a bore, we value processes, procedures and documentation. Project plans ensure (1) that the current team is on the same page about roles, responsibilities, criteria for evaluating the success of a project, response tracking, next steps and deadlines, and (2) that future team members at your organization understand the factors that contributed to a marketing effort we helped you develop. Creative briefs cover the reason why a project is being executed now, prioritized marketing objectives, the strategy for achieving the objectives, supporting copy points, available visuals, and the calls to action. Detailed estimates help you know exactly what you can expect from us (and any outside resources we may recommend) for the agreed-upon fees. Our estimates specify deliverables, expenses, and the circumstances under which re-estimation can be expected. We've found that spending time upfront on input documents actually decreases the total amount of time required for development. We also believe that:There is value in tried-and-true techniques. In mail, email, websites, collateral materials and more, there are techniques that work over & over again. In many cases, we have improved revenue or response simply by implementing best-practice techniques. This does not, however, mean that our creative is a bore.