Info

Heffernan Marketing Research is a qualitative marketing research company dedicated to helping clients get the information they need to make better marketing decisions. We believe market research should be about using fresh thinking and new techniques to gain insights into the minds of your target audience. We focus on creativity. With our toolbox of techniques and exercises, we are able to go beyond the obvious and uncover underlying motivations, attitudes and emotions that drive consumer's responses. We delve below the surface to find out what your target market is really thinking and feeling. We focus on efficiency. We offer a variety of research methodologies to reach your target audience in the most efficient way. Our services include traditional face-to-face focus groups and in-depth interviews as well as telephone and online focus groups and bulletin boards. When you need to target a hard to reach audience (especially B2B) or need a geographically diverse sample, our telephone and online focus groups and bulletin boards are the ideal solution. We can conduct research anywhere without leaving the office - and your clients can observe from any computer, at home or on the road. We focus on what the research means. A thorough understanding of what respondents say is just the starting point for analysis. Our broad based marketing expertise adds value to the analysis and interpretation of research findings. More than a summary of group discussions or individual interviews, our research reports provide implications and recommendations for your marketing strategy. We analyze how the research impacts your business decisions and provide insight that is on target and actionable.