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For clients of Berkshire Money Management, Inc. we do provide comprehensive Financial Planning advice. This is a tremendous value-added service for our clients, but our clients (individuals and institutions alike) hire Berkshire for investment advice. Specifically, Berkshire is hired to provide investment advice that leads to returns that outpace the broad US market over time. Berkshire Money Management gravitates away from the traditional age-based asset-allocation recommendations of the financial industry (ex. "100 minus your age equals the amount of equities you should own,"), and we also gravitate away from the traditional theories of long-term investing (ex. "the stock market will always come back,") and diversification ("own a little bit of everything, but not too much,"). First, while age is important, it is not the main factor.