Backseat Marketing is a direct and interactive marketing company committed to developing and executing cost-effective and profitable marketing programs for our clients. A well developed and efficiently executed media plan can deliver impressive client results. Our mission is to maximize the profitability of our clients' businesses by leveraging our expertise in all facets of direct marketing, including: direct mail marketing campaign development customer relationship management one-to-one marketing media planning creative print services graphic design demographic and residential mailing lists The most successful marketing companies know that direct mail alone is not the complete answer. Key marketing strategies are those that take advantage of alternative media in addition to direct mail. In fact, a well developed alternative media plan can deliver many benefits, including a significant increase in the frequency with which your message can reach your target audience.