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In 2009, we achieved more than $300,000 worth of coverage for the Phoenix Law Enforcement Association (PLEA) and PLEA Charities. In 2008, coverage for PLEA on radio, television and in print and on-line was valued at more than $500,000. Coverage of two events for the Lupus Foundation of America, Arizona Chapter in 2009 was valued at more than $55,000. Attendance doubled at both events, with income doubling as well. Coverage of one event and one news conference for the Arizona Osteopathic Medical Association in 2009 garnered more than $40,000 in coverage.