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Balaban Market Research Consulting (BMRC) is a market research company specializing in conducting qualitative research. Unlike traditional quantitative research, qualitative research strives to comprehend the why, rather than just the what or how many. Qualitative research is concerned with understanding attitudes and opinions and their impact on decision-making. We help companies like yours build powerful marketing strategies based on superior market research results. Balaban Market Research Consulting is a leading market research company in the United States and is owned by Caryn L. Balaban. BMRC is located in Phoenix, Arizona.