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MEE Productions Inc. is an internationally-recognized communications firm that develops socially-responsible, research-based communication strategies targeting African Americans, urban populations and low-income youth. Since 1990, MEE has provided a wide range of public and private sector clients, in the United States and abroad, with services in four core areas: communications research, media production, advertising and marketing campaigns, and communications workshops. MEE first received national prominence with the release of its primary research study, The MEE Report: "Reaching the Hip-Hop Generation",which focused on the cultural and communication dynamics of urban teens (May 1992). Funded by The Robert Wood Johnson Foundation, the goal was to identify effective communication strategies to encourage pro-social behavior among inner-city teenagers. MEE has developed public health campaigns dealing with complex issues, including HIV prevention; birth control and pregnancy; male/female interpersonal dynamics, youth violence, and substance abuse. We share our findings with youth-service providers, educators, community-based organizations, and individuals throughout the country through our regional workshops series, helping others to meet the challenges of communicating with today's urban populations.