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Gallup & Robinson, Inc. developed the first copy testing systems in both print and TV. Over the years, it has innovated many of the other research techniques that are now considered standard in the industry and are the basis of many competitive systems. With an unmatched experience base of 50 years and 60,000 tests, G&R offers one of the largest knowledge bases about advertising effectiveness in the world. We are committed to providing our clients with better tools and new understanding for a better sense of vision to help them in today's very competitive marketplace.