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3rd Generation, the premier vintage wrist-watch, jewelry and fine art dealer located in historic Old Town Pasadena, California since 2001. Our mission is simple: to provide the highest level of service, expertise and value to our clientele. Our expert staff consists of GIA certified gemologists, master-jewelers, appraisers, and watch makers whose fundamental goal is to provide top-level customer satisfaction. All of our merchandise is inspected, appraised and brought back to extra-fine condition. Our unsurpassed quality and competitive pricing guarantee our customers the finest product available at the most advantageous prices. Enjoy instant equity and a traditional appreciation from 2 - 6% annually when you buy with 3rd Generation.