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Disc Marketing creates exclusive audio, visual and interactive content -- delivered via Enhanced CDs -- for leading consumer brands. Using entertainment to dimensionalize brands, Disc Marketing empowers companies to connect with their target audiences. Enhanced CDs from Disc Marketing create a fully engaging consumer experience and provide companies with an actionable, updateable and measurable marketing tool. Disc Marketing clients include Target, Toyota, General Mills, United Airlines, 7 UP, Hasbro, Betty Crocker, Johnson & Johnson, Kellogg's, Mead Johnson and Victoria's Secret. Best-in-class professionals from brand marketing, the music industry, advertising agencies, film studios and technology companies comprise the talented Disc Marketing staff. Disc Marketing houses assets including Five Alarm Music, DMI Entertainment Programming, DMI Records, Disc Marketing Special Products, DM Publishing and Firehouse Recording Studios (one of the largest digital recording studios in North America). Founded in 1997, the privately held company is headquartered in Pasadena, Calif., and has offices in New York City and Chicago.