Info

ZOOM is a consulting practice that helps clients gain leadership through business-driven positioning, differentiation and The Point That Matters. The Point That Matters is the single most important reason your company wins. At ZOOM, we believe that marketing is the process of owning a hill; positioning is determining which hill to own and The Point That Matters is the reason your company owns the hill. ZOOM helps its clients identify their hill and Point through the ZOOMing Process, our proprietary and proven methodology. After the ZOOMing Process, ZOOM's Strategy Alignment process helps clients align their Point with key business functions including marketing, sales, product and services. ZOOM's client list includes Adobe, EDS, HP, Novell, Oracle, Palm, Sun, Symantec and TiVo. Incorporated in 1997, ZOOM is based in Palo Alto, California. Co-CEOs Nick Copping and Ellie Victor bring a unique combination of technology, marketing and communication expertise to bear for ZOOM's clients. Ellie and Nick have established a rare partnership in values and approach to marketing. Nick is a technologist who began his career as a physicist at Caltech under Dick Feynman . Nick spent 10 years at Hewlett-Packard, leaving as Director of Corporate Engineering. Nick has been CEO of two companies (Atherton Technology and CRI) and VP of strategic partnerships at ParcPlace-Digitalk. He was recently named as a Senior Fellow at the Ponemon Institute. Nick was formerly director of corporate engineering for Hewlett-Packard and CEO of two companies (Atherton Technology and CRI). Nick was VP of Strategic Customer Relationships at ParcPlace-Digitalk, where he and Ellie met. He's also an accomplished musician, who began making studio recordings at the age of 15. Ellie's background is in communication. She was formerly a principal at Cunningham Communication. where she directed public relations for clients including Hewlett-Packard, Motorola, Taligent, Electronic Arts and Gemini Consulting. Prior to founding ZOOM, Ellie was VP of Corporate Marketing at ParcPlace-Digitalk. Her enthusiasm for high-tech marketing is only matched by her enthusiasm for tennis - "avid" would be a serious understatement. ZOOM is proud to work with a select group of business partners. These companies have a proven track record of working together with ZOOM clients to help make their Point That Matters real. We encourage you to contact them to develop an extended team that knows how to help you build a successful business around your Point That Matters.