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smartData Enterprises is a global IT solutions provider offering business critical and strategic solutions for Application Development, Database Management, Quality Assurance, IT support, Visualization and Web Enabled Services says Mr. Ajay Tewari, CEO, smartData Enterprises in an interview with Ms. Avneet K. Chhatwal . Excerpts: Q. To start with, could you articulate on the growth of your company since its inception? SmartData started its operations in the year 1999 at Chandigarh with mere five people and one client. It has been a long journey of wonderful experiences, which only made us grow stronger. Our move to "fixed cost bids" which were looked down upon became the best strategy for not only survival but growth post 9/11. We not only prevailed in the market downturn but also were successful in raising investment from Angels as well as Venture Capitalists funds who found smartData Enterprises an attractive proposition for ROI. Despite facing stiff opposition in terms of competitive market dynamics, smartData has prevailed and has been able to create a niche for itself. Q. Being a global IT solutions provider offering business critical and strategic solutions for Application Development, Database Management, Quality Assurance, IT support, Visualization and Web Enabled Services, a sea change in the Information Technology industry has been observed, what is your assessment on the current market scenario? The market is looking good and I feel that the trend will continue to grow with all the economic drivers of global markets looking fairly stable. This will ensure that the companies will have more budgets for IT initiatives and hence spendings, helping the outsourcing market. Specific to smartData we have identified real estate, healthcare, e-Learning, and sports and entertainment as the prime key areas to focus our energies on in coming years. Q.What is the reason for the company's consistent progress and its position vis-a-vis its competitors? From a modest start up, we have grown into a middle-sized company having a dedicated team of more than 75 personnel. For us competition is a ground reality but achieving consistent growth despite market pressures has to be an effective amalgam of sheer professional superiority and unwavering focus towards satisfying our valued customers by invariably exceeding their expectations, in quality of work, timelines and costs and any other specifics that they might seek from us. We believe that "once our customer, always our customer". This helps in building our reputation that spreads and brings us business even from unexpected areas. This always results in renewing our expertise and skills (both market and technology wise) helping us to remain always ahead of the pack. Q.What are the major challenges that you face in this business today? How has the market changed? Finding new markets, sustaining and enlarging them globally and getting accustomed to the cultural challenges these new geographies bring along with them. Constant upgradation of know-how with changes in technologies and market space. Challenges of reduced pricing versus increased focus on quality output have affected the bottom lines.