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Americas #1 name in Farm, Ranch, and Rodeo since 1964. Founded by Marvin Priefert in 1964, Priefert has grown into one of the largest farm, ranch, and rodeo equipment manufacturers in the world. When Marvin built his first headgate in a one room shop on his farm, he had no idea that his first piece of ranch equipment would help revolutionize the livestock handling industry and go on to become the foundation of one of the most respected ranch equipment manufacturing companies in the business.