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YellowBlock is a wholly owned subsidiary of Internet Development Inc. (IDI), with headquarters in Orem, Utah. YellowBlock was formed to better address the needs of Real Estate Agents as they try to compete in today's Internet world. YellowBlock offers tools that enhance an agent's Internet lead generation and sales efforts. The key to YellowBlock's success in Web design and hosting is its easy-to-use dynamic "web office", built on the robust ARRAY technology. This web office is a back office that provides both flexibility - allowing an inexperienced real estate agent to quickly create his own powerful lead generation tool - and advanced capability, allowing the veteran agent to implement his own tools, using HTML code, multimedia and other advanced features. YellowBlock is only the most recent of IDI's developments. Since its founding in 1995, IDI has focused its efforts on large vertical market companies, as well as small business owners within the Small Office Home Office (SOHO) industry. IDI's core competency lies in its ability to produce self-replicating web applications for large and small corporations, such as Tupperware and Streetwise.com. Today, IDI's efforts have expanded into the medical, insurance and real estate markets. With over 30,000 websites hosted, IDI has been helping build success online for years.