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Omniture, Inc. (Omniture) is a provider of online business optimization software. The Company's software is used by customers to manage and enhance online, offline, and multi-channel business initiatives. The Omniture Online Marketing Suite, which it host and deliver to the customers on-demand and provide as an on-premise solution, consists of its Open Business Analytics Platform and its integrated set of optimization applications for online analytics, channel analytics, visitor acquisition, and conversion. The Open Business Analytics Platform, the foundation of the Omniture Online Marketing Suite, includes the Omniture DataWarehouse, which contains the information captured by Omniture SiteCatalyst, the Company’s core product offering, and other products and services.(Source: 10-K)