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Destination Cinema, Inc. (DCI) is committed to helping theater managers and owners establish profitable venues, forge new joint ventures, and reach financial success in the giant screen film industry. Whether managing other owners' venues or developing new DCI-controlled theaters, DCI's staff of knowledgeable professionals applies its business management expertise to establish and improve the profitability of each location. By taking a back-to-basics approach to all aspects of profitability -- from attendance volume to ticket price to ancillary revenues -- DCI's experienced staff helps theater managers understand their market and develop increased revenue streams from their consumers. One of DCI's primary objectives is to develop new partnerships with entrepreneurs and landowners in order to create new DCI theaters and to manage existing cinemas in "destination" locations. From firmly established theaters to those in the midst of construction, DCI strives to apply its broad experience to every venue. DCI is focused on creating a complete destination visitor experience. For example, at Hearst Castle, the introduction of the "Experience Ticket" has increased visitor satisfaction by successfully integrating the film with the destination visit, which increases both attendance and length of stay. The "Experience Ticket" provides the visitor with admission to the primary Castle tour and a theater ticket in one price. Through DCI's affiliation with National Geographic, new high-quality box-office draws will be available to attract tourist groups, educational groups, and individual viewers to each venue. Visit Our Theaters for information on DCI's existing theaters.