Info

Semphonic is a leading tool-independent web and search engine marketing analytics consultancy. Founded in 1997 as a web-analytics consultancy and based in the San Francisco area, Semphonic's clients have included some of world's largest, most complicated and sophisticated web sites. Supporting companies like Charles Schwab, AOL, WebMD, Intuit, Cybertrader, Hotwire, Morgan Stanley and American Express, our mission has been to deliver analytic consulting that drives web channel success. Our customers run a wide variety of web analytic solutions and PPC tools - tools like WebSideStory's HBX, Omniture's SiteCatalyst, Google Analytics, Webtrends, Clicktracks and more. We believe that practitioners with the deepest knowledge of web analytics are most likely to get the maximum value from a tool. Our experience across tools gives us a deeper and better appreciation of how web analytics can be done. And this experience has helped us pioneer a powerful cross-solution methodology for web analytics (Functionalism) that can make a dramatic difference in the role and value of web measurement in your organization. It's our focus on helping develop our clients business that has led us to new tools and new ways of doing business. When Search Engine Marketing exploded, Semphonic was ready with hands-on market tested expertise gleaned at the bleeding-edge of Pay-Per-Click. We can help drive superior Search Engine Marketing results by the creative application of traditional web analytics. And our efforts are geared toward supplementing - not replacing - your PPC buying team. CampaignTracker - our PPC and SEM Competitive tracking tool - is just another example of our overall approach. Created internally to help us do better analysis, we market it commercially so that organization's everywhere can have the same access to good PPC Reporting and competitive tracking. But knowing that many of our most important clients need customized reporting and additional support, we also provide CampaignTracker Enterprise. With CT Enterprise, our experts setup, run and customize CampaignTracker to provide world-class hands-free competitive tracking.