Info

In order to give its books the care and treatment they deserve, New World Library publishes about thirty-five to forty new titles annually. "That way, our backlist gets the same attention as our frontlist," says Allen. "We publish good books, and we want to keep them in print as long as possible." Nearly 70 percent of New World Library's revenues are generated from its strong backlist, which includes books by Joseph Campbell, Eckhart Tolle, Barbara Marx Hubbard, Brother Wayne Teasdale, Riane Eisler, Echo Bodine, Mother Teresa, Richard Carlson, Alan Watts, Kent Nerburn, Christina Baldwin, and, of course, Shakti Gawain. The company does approximately 70 percent of its business in the book trade, with the balance being evenly split among New Age/metaphysical, health food, gift, and spa/relaxation retailers. New World Library has been distributed to the book trade by Publishers Group West since 1979 and is now PGW's oldest distribution client. New World Library celebrated its 25th anniversary in 2002 buoyed by the continuing success of Eckhart Tolle's The Power of Now and Practicing the Power of Now, with more than 1.5 million and 300,000 copies sold, respectively. In 2001, New World Library worked with the Joseph Campbell Foundation to introduce "The Collected Works of Joseph Campbell" series. By the end of 2006, there will be 10 books in this series, with two more scheduled for publication in 2007. New World Library publishes books and audios that inspire and challenge us to improve the quality of our lives and our world. The ultimate goal of the company is a sweeping one: personal and planetary transformation , awakening both individual consciousness and global social potential by publishing inspirational and practical materials in spirituality, personal growth, and other related areas. "The best thing about the business, as far as I'm concerned," Allen says, "is the large amount of mail we've received over the years from people who have been deeply affected by our publications. All I need to know is that I've made a positive impact on someone's life , that makes it all worthwhile."