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Established in 1974, GHW Associates offers you the benefits of years of experience creating and testing direct response programs for a wide range of BtoB and consumer clients*. By choosing GHW, you get expert consulting, on-target list selections, outstanding creative services and the production facility that's suited exactly to do the project at hand. GHW's proprietary direct response techniques are particularly productive in developing sales leads for organizations with in-house or field sales teams. * - GHW's first client, R. S. Means Company, the nation's leading publisher of construction cost data and management reference books, is still a client.