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TRU is the global leader in tweens, teens and twenty-somethings. For more than 25 years, we've provided insights that have helped many of the world's most successful companies and organizations develop meaningful connections with young people. Our work has led to the development of countless new products, ground-breaking marketing campaigns, and flourishing brands. TRU pioneered the field of youth research. More importantly, we continue to innovate. We're at the forefront of developing new and better methods for researching young people and sharing those insights with clients. The vision TRU established in 1982 continues to guide us today: to provide an unparalleled expertise in the youth market, and to offer our clients virtually unlimited methods for researching tweens, teens, and twenty-somethings. Today, The TRU Study®, which covers the worlds of teens and twenty-somethings, is the world's most-subscribed-to syndicated youth research program. And, TRU is the only youth-research firm to provide syndicated, qualitative, and quantitative research, plus consultation. This combination of capabilities is unique in youth market research. No wonder 200 of the world's leading brands, media companies, and agencies are TRU clients. Last year, TRU conducted more than 1,000 qualitative-research sessions and many quantitative studies. To date, we've interviewed close to one million tweens, teens, and twenty-somethings! TRU also regularly applies its expertise to the "un-marketing" of high-risk youth behaviors. As an advocate for young people, TRU has worked on a number of critical social-marketing issues, including: anti-tobacco and drug use, driver safety, sexual assault, crisis management, relationship abuse, internet safety, and pregnancy prevention. TRU is a part of Research International, the world's largest custom-research firm, with offices in more than 50 countries. This partnership not only greatly deepens our resources, it also has helped to globalize our offerings. Even with all our accolades, what we're most proud of is our work.